Home Media, Union Street

The ERT mystery shopping team has been out and about in Maidstone to check up on the sales skills of electrical retailers across the county town of Kent

This store was in a prominent location on Union Street, just off the town centre.

I was going there to look at a multi-room system and Simon, who was standing outside, welcomed me in and asked if I needed any help.

I told him that I had read about Sonos in various magazines, however, he suggested that I look at products from the Naim range. The first product he presented was the Naim UnitiQute 2, which was priced at £1,295.

Simon described the product as an all-in-one audio player and said that music downloads, high-resolution music files, internet radio, Bluetooth, network music, iPod/MP3 players – everything that the new era of music delivery might throw at it, the UnitiQute 2 could play.

The second model Simon presented was the Naim ND5XS, which was priced at £2,145. Simon said the ND5XS featured high-resolution network streaming and had Spotify Connect built-in. He added that it also offered USB/iPod playback, access to thousands of internet radio stations, DAB/FM radio and digital inputs for external sources.

Simon demonstrated the ND5XS, firstly playing BBC Radio 3 and then he selected a couple of Diana Krall tracks, which were streamed from a NAS drive in the shop.

Sales skills: 5/5 Store presentation: 5/5 Total: 10/10

Summary: I went into the store with a fixed idea and Simon managed to convince me to buy a more premium product. The store looked great.

All text quoted from ERT Magazine – October 2015 issue